Wednesday, November 30, 2016

My critique on "The most overrated thing in entrepreneurship" by Bill Aulet

I wrote the following critique to the article titled "The most overrated thing in entrepreneurship" by Bill Aulet.

I am in part agreement of the article. I do agree with the fact that idea requires discipline and process with which it is pursued. As the author of the article points out, they started out with an idea and ended up with something different than what they had planned. This leads me to think, even as they started rolling out the idea with precision and commitment to make it happen, they responded to other factors such as market, customer satisfaction that paved way to new ideas that were based on the original idea, but had changed in response to stimuli. I agree it is dangerous to stick to original idea, but its the original idea that paved way to other ideas. This is where innovation comes into play. There is always ways to nurture innovation. Hence the importance given to ideas is much more than what is depicted in the pie chart of the article. Successful collaborations are possible with new ideas.

There is one flaw with the argument that the author is trying to make towards the end of the article. He says that in the end, people and process should be the focus as they are what determine success. I disagree here and argue that the idea of success is colored here. Who define success in the first place? Is the ability to keep people happy that defines success? Is the monetary benefits that you gain out of your idea that makes for success? I would like to point out that in India, some of the richest men emerged from humble beginnings. For them, they did  provide people what they wanted. But that did not deter them from trying out unexplored terrains. They started playing out different products in different fields. Some of them worked for the public and some did not.

There are two ideas that I am trying to get across here. The first one is that, ideas are important. Just as important as process, diligence, and co founders. It is the ability of ideas to evolve over time that is even more important. Second, the next time an entrepreneur is excited about his new idea, wink at him and ask him to be ready for the roller coaster ride of bringing the idea to execution. It may or may not popular and might not work for the other people. For the entrepreneur who created the idea, it is always a grand success. For every mother, her child is the first person and the last person in the world.

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